Meta Blue Print

Where can an advertiser create a Custom Audience or lookalike audience?

A business wants to sell products online. What ad format displays both a video and a product?

What is a reason that an Ad would be rejected by Facebook?

What is the first step of the campaign creation process in Ads Manager?

Which two ad placement options are available inInstagram? (Choose 2)

Why would an advertiser install a Facebook pixel?(Choose 2)

A quick service restaurant client is launching a newdelivery service and wants to build awareness of theservice to a large number of people. The client wants tolaunch a campaign that reaches people ages 18–34interested in food and dining. The client has two types ofcreative: a ThruPlay video and a six-second video.
Which objective and placements should the clientuse?

What is an advantage of the slideshow format when youdesign a mobile creative?

A business wants to forecast reach. Which tool should an advertiser use to perform thistask?

A car dealership wants to receive contact information from potential customers to increase test drives. Which ad objective is appropriate for this business?

To activate the ad scheduling feature, which settingshould you select?

If a business wants to retarget customers whopreviously purchased an item from its website, whataudience type should it use?

A restaurant launches a video campaign for a newlocation. The goal is to maximize the number of timesthe video has started to play per impression. Which metric should be used to measuresuccess?

Which two settings can you change at the ad set level?(Choose 2)

Which feature is available for a Page post?

Which Facebook campaign objective should be selected to generate sales on a website or app?

To create an audience of people that signed up for abusiness newsletter, which audience creation tool shoulda business use?

A retail business is launching a new shoe line with eightdifferent style and color combinations. All styles must beshown to the audience. However, the business isn’t surewhich products will sell best. The business wants to linkeach style page directly to the product to receive pixelinformation.
Which ad format should the retailer use to meet theserequirements?

What action would a business want its customers to takeif it selects Conversions as its campaign objective?

Which Facebook solution enables public figures,businesses, brands, organizations and nonprofits tocreate a presence and connect with anaudience?

A company is delivering multiple ad sets and ads within asingle campaign. The company wants to know theamount spent on a specific ad set. Where can this be found?

What is the first course of action required to establish abusiness presence on Instagram?

What can a Facebook group help a business do?

What is the first step required to establish a businesspresence on Facebook?

On a Facebook business Page, where can a businessreview results for its boosted posts? (Choose 2)

What are two roles available to manage an ad account? (Choose 2)

An advertiser recently installed the Facebook pixel on itswebsite. At what level should the advertiser choose theconversion event optimization?

What is the structure of a Facebook ad campaign?

A candy company delivers a campaign to generatemaximum sales through its website. Which metric should the company use to evaluate thesuccess of the campaign?

An advertiser is about to deliver a Facebook campaign. Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign?